Floor Traffic Generators
Doc 1822
What generates floor traffic? Newspapers still top dog.
|
Click here for more...
|
Short Term Vehicle Shoppers
Doc 1588
Among those new-vehicle shoppers who say they plan to make a vehicle acquisition in the "very near future", how long before they plan to visit a showroom. Male and female break.
|
Click here for more...
|
Dealership Visits
Doc 1587
How long before making a new-vehicle acquisition do people visit a showroom. '97 to Present
|
Click here for more...
|
Women Share of Floor Traffic
Doc 1547
As a percentage of all floor traffic, the share that is made up of women shoppers.
|
Click here for more...
|
Floor Traffic, Conversion to Sales, Test Drive
Doc 1530
A sample of a new upcoming document measuring monthly sales, floor traffic by model, conversion of floor traffic to sales, share of floor traffic that takes a test drive.
|
Click here for more...
|
Retail Activity -- Multiple Industries
Doc 1385
At mid year, the retail activity for autos, jewelry, home improvements, home electronics and home appliances vs. previous year. National and various states. Includes retail sales and floor traffic. Also includes Service and Parts for autos.
|
Click here for more...
|
Floor Traffic Generators
Doc 1368
Print newspaper and spot TV generate the most floor traffic to auto dealerships. Here are the most effective days for dealer advertising in terms of generating visitors.
|
Click here for more...
|
Southern California Market Trends
Doc 1343
Here's a look at Q1 08 vs. Q1 07 retail sales overall and retail sales by sample brands. Also shows floor traffic trends and vehicle being considered (shopping list).
|
Click here for more...
|
Big Six Auto Makers and Floor Traffic
Doc 1217
For the first quarter, a look at how GM, Ford, Chrysler, Toyota, Honda and Nissan floor traffic compared against the overall industry.
|
Click here for more...
|
Top Vehicle Markets Summary
Doc 1211
Looking at California, Texas, Florida, New York and Illinois, the year-over-year ups and down of retail deliveries, floor traffic and sales for GM, Ford, Chrysler, Toyota, Honda and Nissan (at retail, excluding fleets).
|
Click here for more...
|
January-February Foul Weather Impact on Sales
Doc 1200
Bad weather has a major impact on new vehicle sales and specifically by region of the country. This past winter is a good example. What makes weather increasingly important, however, is the ability of consumers to put off a new-vehicle acquisition for months at a time because the quality is so much improved the replacement market has diminished dramatically. Also see Document 901.
Document includes weather's impact on New Vehicle Intentions, postponements, floor traffic, shifts in family budget and auto-related online shopping.
|
Click here for more...
|
Floor Traffic Generation by Medium
Doc 1198
For each automaker, here is the share of media (newspapers, spot TV, internet, etc.) responsible for moving a potential new- and used-vehicle shopper into the dealership. For example, of those people who visited a Ford dealership, 61 percent were motivated to visit a dealership on a specific day by a newspaper advertisement.
|
Click here for more...
|
California Market
Doc 1178
Compares California and the U.S. including Home Equity used for a vehicle purchase, credit card use for downpayment, share of creative mortgages, decline in home equity, variable rate mortgages due in '06, share of 2nd mortgages, floor traffic for mass and luxury markets, jewelry sales and other such data.
|
Click here for more...
|
An Historic Look at Labor Day Weekend Floor Traffic
Doc 1156
A key indicator for consumer interest in automobiles, Labor Day weekend is the launching window for year end sales and new model year launches.
|
Click here for more...
|
General Motors Gasoline Promotion Impact
Doc 1130
How much did the fixed gas price promotion work? Here's a look at the two states where GM tried the promotion and the impact it had on floor traffic, both retail and small business.
|
Click here for more...
|
Halo Cars / New Introductions
Doc 1121
What impact does a halo car have on youth appeal, overall appeal, floor traffic generation, and what are the closing ratios for those vehicles, the closing ratios for the brand? Vehicles include Mustang, Viper, NSX, Chev SSR, Chrysler 300c, many others. Includes the net increase in floor traffic caused by the halo or new model.
|
Click here for more...
|
Floor Traffic by Age -- Brands; Closing Ratios Ford v Industry
Doc 1100
A Summary Document showing the age of floor traffic to showrooms for total brands such as "Ford Motor Co.", "General Motors" etc. Compares Q1 of '05 with '06. SEE DOCUMENT 134Q for quarterly updates of this information. Also shows national and Ford closing ratios including % changes v previous month.
|
Click here for more...
|
Financial Data -- Finance Contracts by Source
Doc 1092
From 1993 through 2005, the share of finance contracts including values for new vehicle contracts. Includes "A", "B", "C" and "D" paper breakdown.
|
Click here for more...
|
Share of Floor Traffic Converted by Buyers
Doc 1090
A monthly tabulation of used-vehicle floor traffic who become buyers. Also shows the percentage of shoppers who have their credit report pulled.
|
Click here for more...
|
GM Employee Discount Impact -- Part 2: July '05
Doc 1011b
We look at the June stats to see the impact the GM Employee Discount has had on GM stores. Included are floor traffic vs. '04 and Previous Month, the share of floor traffic that had been considering competitive brands, share who haggled over price, sales satisfaction levels, recommendations of dealer, and other information.
|
Click here for more...
|
GM Employee Discount Impact -- Part 1: June '05
Doc 1011
We look at the June stats to see the impact the GM Employee Discount has had on GM stores. Included are floor traffic vs. '04 and Previous Month, the share of floor traffic that had been considering competitive brands, share who haggled over price, sales satisfaction levels, recommendations of dealer, and other information.
|
Click here for more...
|
New and Used Home Buyers Postpone Car Buying
Doc 827
Quite honestly, we were baffled by a softness in the new-vehicle market during the opening months of 2004. So we turned to our ongoing Purchase Path studies on other goods and services to attempt to uncover other reasons for the softness. After all, floor traffic has been strong, intentions high but the sales numbers have lagged. Lo and behold, one reason is the hot housing market and people moving funds from car to house. Cars can wait (another deal is just around the corner) but interest rates are likely to rise so a house is a higher priority.
|
Click here for more...
|
Floor Traffic Comparison
Doc 798
Here's a comparison of Toyota, Chevrolet and Chrysler dealership floor traffic during 2003 by month vs. the industry average.
|
Click here for more...
|
One Stop Shopping
Doc 768
When a dealer advertises and promotes "one stop shopping" on a regular basis, what happens to floor traffic, closing ratios and transaction prices? They all go up.
|
Click here for more...
|
Auto Dealer v Retail Shopping Mall Floor Traffic Patterns
Doc 721
Is there a correlation between the ups and downs of dealership floor traffic and the number of folks who visit a shopping mall? You decide.
|
Click here for more...
|
Floor Traffic History
Doc 519
By 10 day period for years 1994 through 2002, the amount of floor traffic at dealerships (new) on a scale with 1985 equal to 100.
|
Click here for more...
|
Floor Traffic by Region
Doc 493
Based on floor traffic data of 2000, the first half of 2001 showed a 96.7 percent floor traffic rate. After September 11, it plummeted but rebounded quickly in some parts of the country depending on their distance from "ground zero."
|
Click here for more...
|
Terrorist Attack Impact
Doc 485
New floor traffic, used floor traffic and confidence levels leading up to Sept. 11 and during the days following.
|
Click here for more...
|
Loyalty coupons and their impact on floor traffic
Doc 206
Compares loyalty coupons' effectiveness against leasing, rebates, low APR.
|
Click here for more...
|
Salespersonnel loyalty to dealership
Doc 126
Why do salespeople stay at their current dealership? Among those who have a high lease share of their sales, the reason is "repeat business." Among those with a low lease share, the top reason is "high floor traffic." For years 1993-2001.
|
Click here for more...
|
Dealer Satisfaction with Brands -- Selected List
Doc 104
Shows GM, Ford, Chrysler, Toyota and Nissan dealer satisfaction with advertising themes, advertising effectiveness (generation of floor traffic), dealer relations (including rapport with field staff) and products.
|
Click here for more...
|
Sales, Floor Traffic and Contract Signing by Day of Week
Doc 77
The percentage of new-vehicle sales by days of the week for the years 1980, 1985, 1990, 1994-2007. Now includes Floor Traffic and Contract signing.
|
Click here for more...
|
Canadian Overview
Doc 27
Compares U.S. and Canadian floor traffic, confidence levels, incentive levels, perceptions of affordability (1998 and 1999), size of new-vehicle Key Market and Intender Pool.
|
Click here for more...
|
