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Includes "Green," "Hybrid," "Fuel Economy" and "Diesel" documents.
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   Green


Electric Vehicle Incentives
Doc 1807
Some would like to see 1,000,000 electric vehicles on the road by 2017. What would  it cost in terms of incentives to get to that figure? And who would foot the incentive bill?

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Chevy Volt
Doc 1585
Where is the strength and weakness of the Volt? A look at numerous buyer categories and their attitudes about styling, price and likelihood of purchase.

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EV Owners: Why Select an Electric Vehicle?
Doc 1560
By the number of years available (1 through 5) the reasons (e.g. Distictive Styling) expected for the primary reasons to buy.

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Electric Veicle v Conventional Power -- Attributes
Doc 1559
Important of certain vehicle attributes for electric v non-electric models.

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How Green are Auto Companies?
Doc 1443
On a 10-point scale, a ranking by new-vehicle intenders about the "greeness" of brands sold in the U.S.

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Defining Green Cars
Doc 1410
What makes up a 'green' vehicle? From low emissions to long life to recyclable components, we look at consumer responses for cy08 vs. cy07.

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How Long to Hybridize America?
Doc 1399
This open source spreadsheet (you can change data) we look at the U.S. population, cars on the road, scrappage rates, new sales and other factors, then overlay the potential sales of hybrids. How long will it take to have all cars on the road hybridized?

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LA Auto Show Focus Groups
Doc 1308
A summary of the why visitors attended the Los Angeles Auto Show, vehicles they would consider buying, "green" considerations.

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Consideration of "Green" Products
Doc 1238
We asked American about their consideration of a green product; if they would pay a premium for it; if they've bought a green product at a premium during the past three months. COVERS YEARS 1996 through 2007.

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Market Share by Segment
Doc 1204
The by month share of sales each of the vehicle marketing segments represent. See Document 1083 for 2005 and the regularly appearing Segment green document.

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Who Make Environmentally Friendly Vehicles?
Doc 702
Honda is not surprisingly number 1. But who else shows up on the list?

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Electric, Hybrid and Diesel Engine Acceptance
Doc 462
Among "environmentally interested" California consumers, here's how they feel regarding diesel-electric, gas-electric (hybrids) and pure electric vehicles based on the likely price of those vehicles.

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Hybrid Gas Electric Buyers
Doc 453
Why did those folks buy the Honda and Toyota hybrid gas-electric cars? Here's a comparison that may be of interest and shows the differences.

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Alternative Fuel Vehicles
Doc 351
A look at the alternative fuel vehicles being offered by automakers including a breakdown by type (such as electric) and model; engine type and other specs.

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   Hybrid Documents


Price Gap between Hybrid or Diesel and Non-Hybrid or Diesel Models
Doc 1558
Base Prices for models that are also available in hybrid or diesel form including the base price for the hybrid version. Shows Differential in prices.

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Electric Vehicle Consideration
Doc 1508
From 1996 to 2009, the consideration of buying an electric road-worthy vehicle such as the Volt. Broken down by those who are "environmentally concerned) and general new-vehicle intenders.

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Hybrid Car and Truck Intenders
Doc 1430
The share of people who had a hybrid on their new-vehicle shopping list and elected to buy one, postpone that purchase or cancel plans for the hybrid. By month.

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Government, Commercial Use of Electric Vehicles
Doc 1392
The percentage of local, state, federal, small-medium-large businesses that would consider an electric vehicle for their respective fleets and the primary motivation.

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Electric Car Usage If Purchased
Doc 1391
We asked those who were leaning toward buying an electric car with a range of 50 miles what they would do with that vehicle. Add it to the family fleet, replace a vehicle already in the fleet or simply unsure? Broken down by men and women.

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New York Hybrid Taxi Fleet
Doc 1353
Both a passenger and driver survey of New York cab users comparing Prius, Crown Victoria and Escape Hybrid. What do passengers prefer? What do drivers prefer?

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Hybrids: Used Prices Paid vs. Original Transaction Prices
Doc 1246
For Q1 of this year, the difference between the original transaction price for various hybrids and non-hybrid same-model vehicles. Compares private party and franchised dealer selling prices.

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Hybrid Intended Use
Doc 1222
The share of hybrid buyers who are using their vehicle for personal use has come down vs. a year ago. Shows the share who say they plan to use it for personal, personal/business or business-only use and the share that will have a company name prominently displayed on the vehicle.

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Used Prius Prices
Doc 1203
A by month look of what the used-vehicle buyers paid for Prius hybrids. These are a transaction prices, not sticker or asking prices.

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Diesel Considerations
Doc 1174
Unheralded, but increasingly considered, the diesel engine in passenger cars and light trucks has reached a point where it is being considered by as many consumers as dual-mode hybrids.

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Reasons for Removing Prius from Shopping List
Doc 1168
It takes too long to offset gasoline savings, consumers tell us as their number one reason for removing the Toyota Prius from their new-vehicle shopping lists.

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Hybrid Owners and Their Other Family Fleet Vehicles
Doc 1149
Nearly 90 percent of Prius owners have mid-range and larger vehicles as their secondary and third household vehicles. A look at other hybrids and their owners' family fleet comparing it to non-hybrid vehicles of the same type.

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Electric Vehicle Consideration
Doc 1148
Consideration of a pure electric and the reasons for not considering including range, speed, maintenance, etc. Years 2000 to 2008. Among new-vehicle intenders who are familiar with existing or proposed electric vehicles (excluding carts or closed community vehicles)

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Hybrid Buyers Through the Purchase Process
Doc 1140
Deterioration of intenders through the Purchase Process until acquisition. Shows how many Prius, Accord, Civic, Escape and Mariner hybrid intenders actually buy these products after competitive analysis and price awareness.

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Hybrid Tracking
Doc 1138
A look at June's hybrid inventory, if dealers have particular models in stock, the days' supply for each model, dealer discounts and manufacturer incentives.

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Reasons for Dissatisfaction with Current Hybrids
Doc 1127
From fuel economy disappointments to trouble with hybrid-related components, a quick overview of the reasons hybrid owners are dissatisfied with their dual-power vehicle.

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Hybrid Owners' Top Two Reasons for Selecting that Hybrid
Doc 1109
Owners of hybrids answer the specific questions about the reasons they bought a hybrid. Broken down by quarter for cy2004 and cy2005. Questions range from "Distinctive Styling" to "Fuel Economy" to "Makes a Statement About Me." Q1 '06 now included.

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Family Fleet Fuel Economy
Doc 1081
A look at how the average family fleet fuel economy rates among those who own a Toyota Prius, Dodge Ram Hemi, Honda Accord Hybrid and other models.

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Two Week Shopping List
Doc 1059
By 10-day period from mid-cy04 through the end of '05, a look at the share of new-vehicle shoppers who have an SUV, Pickup, Passenger Car, Sport Wagon (CUV), Van or Hybrid on their to-buy list. Shows the ups and downs of hybrids as well as large SUVs.

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Hybrid, Pure Electric Consideration Among New-Vehicle
Doc 1034
The share of new-vehicle intenders who say they would consider buying a hybrid vehicle and the premium they would be willing to pay for that vehicle. Historic to current.

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Hybrid vs. Conventional-Power
Doc 965
Compares hybrid vs. conventional vehicles in terms of initial cost, fleet mpg, amount of fuel (cost) used over various mileages and overall cost including overhead and maintenance. Shows the fleet cost by hybrid and conventional vehicles. This document shows data by market segment and the parity fuel price needed to justify buying a hybrid solely based on fuel cost savings.

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Personal-Use Hybrid Sales
Doc 945
Shows cy04 through a projected cy10 growth pattern. These are "true" hybrids used for personal use only and exclude fleet or business sales.

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Ford Escape Hybrid Focus Group
Doc 875
Before and after viewing information supplied online by Ford Motor Co. about its Hybrid Escape, this 312-person focus group (three cities) were won over to consideration of hybrid vehicles. We show consideration, anticipated price points, anticipated premium over gas only engines and the primary reasons for even considering a hybrid. (Conducted in May.)

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Hybrid Vehicles -- Private Personal Use
Doc 481
Toyota and Honda hybrid vehicle demographics compared against general U.S. auto demos.

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Electric, Hybrid and Diesel Engine Acceptance
Doc 462
Among "environmentally interested" California consumers, here's how they feel regarding diesel-electric, gas-electric (hybrids) and pure electric vehicles based on the likely price of those vehicles.

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Hybrid Gas Electric Buyers
Doc 453
Why did those folks buy the Honda and Toyota hybrid gas-electric cars? Here's a comparison that may be of interest and shows the differences.

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Hybrid Motivators
Doc 135Q
What drives hybrid vehicle buyers? A quarterly look at the key reasons' importance from emissions to fuel economy to "making a statement."

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   Diesel Documents


Diesel Additives in Europe
Doc 924a
By country, we look at the share of European consumers who use diesel additives and why or why not.

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Diesel Rejection
Doc 822
Why are diesel engines "off the table" for many new-vehicle intenders? Here's a look at the four primary reasons consumer don't intend to buy a diesel-powered car or truck broken down by male and female intenders.

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To Diesel or Not to Diesel
Doc 782
How much consideration would American consumers give to a diesel option? We look at two key components in that matrix. First, various price premiums and, second, the likely increase in fuel economy. Net: Not much interest as a fuel economy alternative.

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Electric, Hybrid and Diesel Engine Acceptance
Doc 462
Among "environmentally interested" California consumers, here's how they feel regarding diesel-electric, gas-electric (hybrids) and pure electric vehicles based on the likely price of those vehicles.

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Alternative Fuel Vehicles
Doc 351
A look at the alternative fuel vehicles being offered by automakers including a breakdown by type (such as electric) and model; engine type and other specs.

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Diesel Engines
Doc 309
Why do people buy a car or  truck with a diesel engine? The top reasons given in a national CNW study are in this document.

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   Fuel Economy


Fuel Economy by Age
Doc 1631
Among new-car buyers, of vehicles acquired (by specific age groups) the overall EPA estimated fuel economy (city/highway combined) and the actual fuel economy after one year.

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